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Event Management and Consultancy

Opportunity overview

Establishing a professional event management and consultancy firm in Saudi Arabia specializing in fashion-related events such as product launches, fashion shows, and brand activations, while also offering services for other types of events including award ceremonies, corporate events, exhibitions, and academic or cultural gatherings.
The company will leverage Saudi Arabia’s rapidly expanding events ecosystem and the growing prominence of the fashion sector to deliver high-quality, end-to-end event solutions aligned with international standards and local cultural expectations.

Key Details

Sector :
Culture – Fashion
Business Model :
Event management and consultancy services
Core Focus :
Fashion events, complemented by corporate, cultural, and institutional events
Target Geography :
Major cities across Saudi Arabia, including Riyadh and Jeddah
Estimated Investment Size :
SAR 4 million

Expected Returns

Expected Internal Rate of Return (IRR) :
Approximately 14%
Net Present Value (NPV) :
Approximately SAR 1.5 million
Revenue Streams :
  • Fees from fashion event organization and consultancy services
  • Revenues from non-fashion events such as exhibitions, corporate events, and
    award ceremonies
Cost Structure :
Asset-light model with scalability driven primarily by human capital

Impact

Economic Impact :
Contribution to the development of Saudi Arabia’s cultural and fashion ecosystems
Employment Impact :
Creation of skilled jobs in event production, creative direction, logistics, and consultancy
Sector Impact :

Strengthening Saudi Arabia’s position as a regional hub for fashion events and brand activations

Cultural Impact :
Support for local and regional designers, brands, and creative talent

Market Drivers

  • Saudi Arabia represents one of the largest fashion markets in the region, accounting for 52% of the GCC apparel market

  • Rapid growth in the events sector, with a 367% increase in event licenses issued in the first half of 2022 compared to the previous year

  • More than 4,000 exhibitions and conferences held annually across the Kingdom

  • Growing interest among Saudi consumers in regional fashion shows and locally hosted brand events

  • Increasing presence of international luxury brands organizing events in Saudi Arabia

  • Forecasted growth of the Saudi fashion sector at approximately 5% CAGR over 2024–2028

Why Invest in Saudi Arabia?

  • A fast-growing and government-supported events ecosystem

  • Strong demand for professional, specialized event management services

  • Expanding fashion sector aligned with Vision 2030 cultural objectives

  • High consumer engagement with experiential marketing and live events

  • Availability of public funding, incentives, and support programs for cultural and creative businesses

Additional Highlights

  • Highly scalable business model with limited capital expenditure requirements
  • Ability to expand services into digital, hybrid, and virtual events
  • Opportunities to integrate technology such as augmented reality and immersive brand experiences
  • Access to incentives and employment support through cultural and SME-focused programs
  • Potential to diversify across multiple event verticals while maintaining a strong fashion specialization
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